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POW — hero image

POW

Role Creative Director
Client POW Media Inc.
Year 2024
Scope Brand Book & Product Line

Editorial brand book for a high-performance sustainable apparel line rooted in Bitcoin's proof-of-work ethos. The project defined brand manifesto, visual identity, a four-piece debut collection (EPOCH), go-to-market strategy, and sales projections. Bold oversized typography layered over dramatic cinematic photography with teal, pink, and lavender accents.

POW brand book — cover close-up, embossed logo on black
POW brand book pages fanned open, revealing editorial spreads
POW brand book spread — It's a Movement manifesto
POW brand book spread — It's a Mindset, stone bear sculpture and lone figure in fog
POW Cumulus Tech fabric technology spread
POW — Wear the Work brand spread
POW brand mark — halftone dot treatment in teal on white
POW typographic treatment — PROOF overlaid on denim sewing machine detail
POW EPOCH Collection debut apparel range
POW athlete campaign photography
POW aerial ocean lifestyle photography
POW Bitcoin ethos brand spread — The Fight, The Finish
POW Sales Forecasts spread — EPOCH Collection financial projections
POW — Proof Of Work embossed on white textured paper
POW logo and brand tagline — Unbreakable. Unapologetic. Unstoppable.
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